'Soapy' Gift Bags Wow Daytime TV Stars at Charity Gala, Raise Money for St. Jude Children's Research Hospital

Klein Creative helped As The World Turns star Martha Byrne thank celebrities including Michael Park, Roger Howarth, Tamara Tunie and Eva La Rue for supporting the 10th Annual Daytime TV Salutes St. Jude Childrens Research Hospital by creating a special gift bag. One extra bag was auctioned on eBay and added hundreds more to the charity totals.

New York, November 1, 2004 -- In addition to impressing the celebrities at the 10th Annual Daytime Television Salutes St. Jude Children's Research Hospital gala this month, the soapy, sexy celebrity gift bags produced by Klein Creative Communications also helped raise hundreds of dollars for the charity. An eBay auction of the exclusive bag fetched $500 this weekend, capping off the $250,000-plus raised at the star-studded October 8 gala hosted by Martha Byrne of As The World Turns at New York City's Marriott Marquis.
    
Nearly 1,000 fans attended the St. Jude gala, along with their favorite stars -- and the goodie bags were almost as major a presence on the red carpet as the celebs! Many of the 100 Daytime actors attending posed with the auction bag, including Martha Byrne, Sarah Brown, AJ Lamas, and Michael Park (ATWT), Tamara Tunie (ATWT and Law & Order: SVU), Kyle Lowder (Days of Our Lives), Scott Bailey and Kim Zimmer (Guiding Light), Eva La Rue (All My Children), Michael Graziadei and Lauren Woodland (The Young & The Restless), Ilene Kristen (One Life to Live), Amelia Marshall and Rodney Van Johnson (Passions), Ted King (General Hospital) and reality stars like Jeff Varner (Survivor: Australian Outback), Will Wikle (Big Brother 5), and Alicia Calaway (Survivor: Australia and Survivor: All-Stars).
    
Products in the VIP totes were carefully chosen to suit the lifestyle of a daytime soap star, on- and off-screen. Each bag held $1,000 worth of treats from Amara Creekside Resort, Avon Trade Paperbacks, Besame Cosmetics, Bissinger's Handcrafted Chocolatier, Braincandy, Cakes by Jane, Edible Arrangements, Olay Complete, The Neostrata Company, Prashe, Shopbop.com, Skimpies -- Less is Always More Lingerie, Spa Parties, Stark Sisters Granola, Team Blonde Jewelry, Steaz Green Tea Soda, and Warm Spirit.
    
Benefit founder and two-time Daytime Emmy Award winning actress Martha Byrne said she was pleased that Klein Creative could work with sponsors to create such a gift for the actors. "We wanted to show our appreciation to all of the actors who took time out of their busy schedules to attend the St. Jude benefit and aid such a worthy cause," she said. "The gift bags were sensational and added to a wonderful night!"
    
The bags caused quite a stir in the green room, due to the following exceptional products:

-A $500 gift certificate for a two-night stay at the luxurious Amara Creekside Resort in Sedona, Arizona -- http://www.amararesort.com;
-Avon Trade Paperback's novel Kissing in Technicolor has soap fans chuckling with its fictional tale of a soap opera love affair -- http://www.avontrade.com;
-Stars won't mind being liplocked all day while wearing Besame Cosmetics' Enchanting Lipstick, in a glam gold bullet case -- http://www.besamecosmetics.com;
-Bissinger's Handcrafted Chocolatier's Spa Chocolate, a seven-piece collection of chocolates, are handpicked for those looking for a healthy daily indulgence -- http://www.bissingers.com;
-Parents with young children who support St. Jude will love showing their kids the Braincandy: My 5 Senses DVD --http://www.braincandykids.com;
-Low calorie? Not really. But that didn't stop stars from clamoring for more of the cream cheese poundcakes from Cakes By Jane --http://www.cakesbyjane.com;
-Edible Arrangements sends delicious displays of fruit and chocolates arranged like flowers. Tastier than roses! - http://www.ediblearrangements.com;
-Skin fresh for close-ups with Olay Complete all-day moisture lotion -- http://www.olaycomplete.com;
-Stave off Soap Opera Rapid Aging Syndrome (SORAS) with NeoStrata Company's Exuviance Skin Healthy Home Resurfacing Peel System, a 30-day facial exfoliation kit -- http://www.neostrata.com;
-The hand-printed silk New York-motif change purses from Prashe were a hit at this signature NYC event for St. Jude -- call direct to 972-735-9500.
-Stars shop for the trendiest fashions on Shopbop.com -- http://www.shopbop.com;
-Bedroom scenes will never be the same with flirty thongs from Skimpies -- Less is Always More Lingerie - http://www.skimpieslingerie.com;
-The trio of tropical lime coconut-scented massage oil, body spritz and sugar scrub from Spa Parties reminded some of Caribbean vacations -- http://www.spaparties.com;
-The best dressing rooms are filled with tubs of Stark Sisters Granola's heart-healthy granola -- http://www.starksisters.com;
- Even the brunettes squealed at the Swarovski crystal and sterling chain dangle earrings from Team Blonde Jewelry --
http://www.teamblonde.com;
-Health-conscious soap stars love drinking organic soda from Steaz Green Tea Soda -- http://www.steaz.com; and
-Actors kept Warm Spirit's limited edition multi-colored handbag and the moisturizing Kindness Cream in hand all night --
http://www.warmspirit.com.

About Klein Creative: Klein Creative Communications is a gift bag production firm that specializes in promoting high-end consumer products at celebrity, charity, press and corporate events. For more photos and information about the eBay auction, products and celebrity gift bags, please visit http://www.kleincreative.com.

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